The human spirit thrives on great storytelling. From the moment we are old enough to be captivated by Goldilocks and the Three Bears and Aesop’s Fables to every time we go online to stay in touch with today’s news, we are drawn to stories and storytellers that spark our imagination. Herein lies the power of communications. But a great idea or a powerhouse story is just the starting point for a high impact communications strategy.
Here’s six questions to ask yourself before embarking on your strategy:
1. What is the story we want to tell, and will it emotionally engage our target communities? (It seems an obvious question, but you’d be surprised how little thought is given to this)
2. Does our communications strategy truly align with the goals of our organization?
3. Have we have assigned the right resources and budget to achieve our goals?
4. Are we maximizing every opportunity to tell our story in all our earned and owned channels?
5. Have we aligned our expectations internally? With leadership? With the Board?
6. What are the metrics we’ll measure ourselves by?
It’s easy to get caught in the weeds of the day-to-day and to be laser-focused on achieving the mission of your business or organization. That’s the right thing to do, of course. However, many organizations don’t invest in the right resources for a fully-integrated communications strategy and valuable opportunities get left on the table as a result.
Limited budgets and resources shouldn’t be a barrier to creativity and success. In fact, the world today presents more earned opportunities for building brand awareness and engagement than ever before. Why not take advantage of them?
This is why an outside perspective often helps; a partner who can look objectively at what you want to achieve and help you map out the best way to get there in a realistic, sustainable way, taking into account financial and human resource considerations.
With positivity,
Shelley
Sounds interesting? Let’s talk today about your communications needs and what Positivity Communications can do to help.
(photo credit: Adrian Trinkaus, Unsplash)